Printable Media Plan Sheet
This media plan sheet is for anyone mapping ad spend by channel. It includes columns for Channel, Budget ($), CPM ($), Impressions, CTR %, Clicks, Conv. rate %, Conversions, and CPA ($). Example rows are included for Display, Social, and Newsletter with sample budget, CPM, CTR, and conversion rate inputs.
Free printable · PDF
- 2 pages
- US Letter, landscape — choose “Fit to page” for A4
- PDF, 54 KB
Free for personal, family and classroom use.
Use it to compare channels side by side and estimate results from the numbers you enter. Fill in budget, CPM, CTR, and conversion rate for each row, then review the calculated impressions, clicks, conversions, and CPA. It works well for planning a single campaign or checking channel mix before launch.
Good for
- Compare channel performance estimates
- Map budgets before launch
- Review CPA by media channel
Tip: Print it landscape so the full channel table stays easy to read.
4 files · XLSX, PDF, DOCX
Get every sheet: Ad Campaign Planning Workbook
This sheet plus 3 more in one download, with the editable Excel and Word files. Excel media plan with CPM, CTR, CPC, CPA and ROAS by channel, a campaign brief template, an ad metrics formula card and a weekly performance log.
$4.00 USD, one-time 4 files · about $1.00 each
- Instant download
- 7-day refund
- Secure checkout by Stripe
7-day money-back guarantee. Full refund within 7 days of purchase, even after you download.
Printable CPM Formula Card
Printable Campaign Brief Sheet
Printable Weekly CPM Log