Printable CPM Formula Card
This one-page formula card is for marketers, media buyers, publishers, and students who need a quick reference for ad metrics. It includes a two-column table with Metric and Formula, and rows for CPM, eCPM (publisher), and CTR. Each row shows the exact calculation, such as cost ÷ impressions × 1,000, revenue ÷ impressions × 1,000, and clicks ÷ impressions.
Free printable · PDF
- 1 page
- US Letter — choose “Fit to page” for A4
- PDF, 53 KB
Free for personal, family and classroom use.
Use it as a desk reference while planning campaigns, checking reports, or explaining basic performance terms. Print it on Letter paper and keep it near your workspace, or save the PDF for quick lookup during media analysis and spreadsheet work.
Good for
- Quick reference during campaign planning
- Check CPM, eCPM, and CTR formulas
- Support ad reporting and spreadsheet work
Tip: Print on heavier paper for a durable desk reference.
4 files · XLSX, PDF, DOCX
Get every sheet: Ad Campaign Planning Workbook
This sheet plus 3 more in one download, with the editable Excel and Word files. Excel media plan with CPM, CTR, CPC, CPA and ROAS by channel, a campaign brief template, an ad metrics formula card and a weekly performance log.
$4.00 USD, one-time 4 files · about $1.00 each
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7-day money-back guarantee. Full refund within 7 days of purchase, even after you download.
Printable Media Plan Sheet
Printable Campaign Brief Sheet
Printable Weekly CPM Log